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The Hershey Company releases new logo

The Hershey Company recently unveiled its new logo as part of a refreshed corporate brand that builds on the company’s legacy while creating a new, modern look and feel.

The company is best known for its iconic Hershey’s Milk Chocolate bars and also creates and distributes more than 80 other candy brands around the world, including Reese’s, Kit Kat and more. The company has a facility near Hazleton in Humboldt Industrial Park, where employees create Hershey’s Milk Chocolate, Kit Kat, Cadbury and Caramello products, in addition to seasonal items and products for international markets. Approximately 100 million pounds of chocolate is processed at the Humboldt Industrial Park facility each year.

The new corporate logo centers on the globally recognized HERSHEY typeface used on its famous Hershey’s chocolate bar with a modern update that features a new design of the iconic shape of its Kisses brand chocolate. Hershey said it will also implement a new visual identity system inspired by the famous colors of its most iconic brands, including Hershey’s, Reese’s and Ice Breakers, to bring a more colorful and consistent look to all of the company’s visual materials.

“Today we are much more than the ‘Great American Chocolate Bar,’” said Hershey Senior Vice President and Chief Growth and Marketing Officer Mike Wege. “We have an amazing portfolio of iconic brands in confectionery and snacking, a great workplace filled with remarkable people and a longstanding commitment to giving back to our communities. Our updated company brand and refreshed visual identity is an expression of our progression to a modern, innovative company that positively impacts our local communities as we continue to grow globally.”

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